It’s out with the old and in with the new for HD Forum Italia (HDFI) which today launches a campaign to revamp its corporate image, beginning with the logo which will now contain the words Ultra HD, reflecting the challenges created by the TV of the future. This is underlined by the payoff “Beyond Definition” as well as by the visual element at the bottom of the logo: a multicolored brushstroke symbolizing the dawn of a new era, a reminder of such specific technical horizons as chromatic dynamism.
This enables HDFI to reaffirm the centrality of high image quality: this is an issue capable of going “beyond definition”, beyond a mere increase in the number of pixels, opening the door onto a whole series of technical solutions whose aim is to match the human eye’s capacity to discern resolution. These include improvements to black/white dynamic range, increases in the number of frames per second and the extension of the colour space: all of these are parameters that can make the visual experience even more compelling and exciting.
About Author
