Reasons to join

In recent years, the acceleration of technological innovation related to the audiovisual industry has gained momentum. New viewing technologies such as High Definition or 3D and soon Ultra HD, higher picture and sound quality, and the continuing convergence of TV, PC, and mobile devices are forcing media and consumer electronics industry players to face ever new technological and commercial challenges. It is precisely in this context that proposing and producing elements of harmonization and convergence and achieving consensus becomes an inevitable necessity. Specific techniques, business requirements, and open, global standards are essential for the harmonious and sustainable development of the ongoing evolution in the audiovisual world.

The importance of being a member of HD Forum Italia lies precisely in accepting and sharing these challenges in an open, collaborative and pre-competitive way, particularly with regard to the definition of common rules and procedures, ensuring a “level playing field” for all. Becoming an active member means contributing to this process, that is, having a leading role in determining and governing the evolution of the sector and the introduction of innovations in the market.

In HD Forum Italia, company size is of relative importance; in fact, every entity with specific interests in the audiovisual field has the opportunity to share ideas, experiences, and goals on an equal footing and to participate in the development of the growth and future directions of the industry and the dissemination of technologies.